trace every yes
a conversion you can't explain is a conversion you can't repeat. walk every yes backwards to the moment it became inevitable.
most businesses celebrate a sale.
very few dissect it.
a yes is not luck.
it is a chain.
something the buyer saw, heard, felt, in an order that worked.
if you don't know the chain, you can't run it again.
you'll just hope.
walk it backwards
start at the payment.
what happened right before they said yes?
and before that?
keep going until you find the moment it tipped.
usually it is small.
a reply that came in four minutes instead of four hours.
a question that showed you understood their situation.
a name they recognised.
a price that finally made sense because of how it was framed.
the repeatable move
every traced yes gives you one move you can do on purpose next time.
one.
that is enough.
ten traced yeses give you a playbook nobody else has, because nobody else has your buyers.
the question to ask yourself
take your last closed deal.
what was the exact moment it became a yes?
what did you do right before it?
how aligned is your business with this?
talk it through with PROXe. it will show you, using your own words.